3 Tips to Help Prevent SQL Injections on Your Website

By De'Von Carter |   19 April 2017

 

Before we can explain the specifics of a SQL injection attack, It is important that you understand a basic two tier web application architecture. As stated in the name, there are two parts working together to make your website a reality.  The first tier is the web server.  The web server can be considered the frontend, or the server that the end users or customers connect to.  This is where the pretty pictures and content are hosted and displayed.  So, when you go to your favorite website and the page that is presented to you in your web browser (Internet Explorer, Chrome, Firefox, etc…), that is the web server.  The second tier is actually holding the really important data on the website.  

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7 Signs Your Website May Have Malware

By De'Von Carter |   07 April 2017

 

 

Website security is a growing concern for more companies as our technology evolves.  75% of websites that exist have some type of Malware on them and 60% of small businesses close within six months of a major security breach.  This is not something that can be taken lightly.  Since most webistes have some type of malware on them without the owners knowledge, we have put together a list of the top seven ways to determine if your website falls in this category.  Now the only way to know is to have a security scan, which we will discuss later.   Read More

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7 Tips to Creating Irresistible Campaign Offers - Lead Generation

By Derrick Thompson |   26 March 2017

 

YES ... is one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers.

When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Whether they are whitepapers, free trials, memberships, sales promotions, or downloads, these irresistible elements can overcome a lead’s typical friction, doubt, or concern.

Why do these elements work? Because they trigger a physiological reaction that makes an offer more valuable. People need to perceive the value of your offer to be greater than what you’re asking for in return. The higher the perception of value, the more irresistible the offer. So how do you create irresistible offers? Glad you asked...

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The Fundamental Mechanics of Lead Generation Marketing

By Derrick Thompson |   16 March 2017

 

 

Does your digital marketing generate leads while you sleep?

Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?

There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. In this guide, we will expose the top 30 techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the past 7 years and have been used by our 8,000+ customers to generate more than 9.8 million leads last year.

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Social Media for B2B Companies: 3 Steps to a Successful Stratergy

By LaCarlus Robinson |   31 January 2017

 

We have all seen the explosive growth of Social Media over the last 20 years.  In fact 72% of all internet users actively use social media on a daily basis.  Therefore, saying that social media marketing should be an integral part of any business's marketing strategy is an understatement. Corporations gain tremendous brand awareness and in turn sales growth through leveraging social media. Remember what we the ice bucket challenge did for funding for the ALS association? Exactly. But despite this knowledge and evidence of the influence of social media, B2B companies have traditionally struggled with this aspect of digital marketing.  So We have put together  5 tips to help your B2B company’s social media strategy gain some momentum:

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Who is your Customer?

By Michael Sims |   10 January 2017

 

Look first at home.

In today’s social media driven world, understanding who your customer is has
become a very confusing process. It is important to remember that customers who
come through the doors to purchase merchandise are still the largest sales base. The
difference is that today these customers have longer arms – that is to say that their
reach extends far beyond their immediate geographic location.

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Community Involvement and Brand Awareness:  How are they connected?

By LaCarlus Robinson |   31 August 2016

 

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3 Tips to Make Your Local SEO Strategy Successful

By LaCarlus Robinson |   01 August 2016

In today’s ever changing world of small business marketing, there are few that will prove to be more beneficial to a business than a well executed Local SEO strategy.  Google’s studies have shown that 50% of all consumers that conduct a local search visited a business within one day and 34% of computer and tablet users visited a store within a day.  Therefore if you do not have a plan in place to constantly grow your local SEO you will undoubtedly lose valuable customers to your competition.

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The Scoop on Your Big Question: Does Your Company Need an App?

By Derrick Thompson |   17 May 2016

The driving force behind the Internet of Things (IoT) is how companies can stay relevant to their consumer base. A key element of the Internet of Things is increased connectivity to all customers wherever they are. So, the question arises in every business whether it's the right time to build an app. Typically, this is an app your business wants customers to download to their Smartphones, tablets, or mobile devices. A brilliant app keeps users more connected to your brand.

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Key Considerations for your Website Development Checklist

By Derrick Thompson |   21 April 2016

Stuck Trying to build your own website?

If you are stuck trying to build your own website, don't be too hard on yourself. Building a website that is an asset to your business isn't easy. Even the most basic and plain-looking sites that get no traffic and have no income potential, require the know-how of finding hosting, buying domain names, and of using some sort of website builder or content management system. There is a learning curve to building a profitable website which will take time to master. Along the way, you will have to navigate through many options and decide which are best suited for your circumstances.  Developing a checklist for website development is essential.

Here are four important issues you will encounter along the way to building a profitable website:

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