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Social Media for B2B Companies: 3 Steps to a Successful Stratergy

By LaCarlus Robinson |   31 January 2017

 B2B Social Media Strategy

We have all seen the explosive growth of Social Media over the last 20 years.  In fact 72% of all internet users actively use social media on a daily basis.  Therefore, saying that social media marketing should be an integral part of any business's marketing strategy is an understatement. Corporations gain tremendous brand awareness and in turn sales growth through leveraging social media. Remember what we the ice bucket challenge did for funding for the ALS association? Exactly. But despite this knowledge and evidence of the influence of social media, B2B companies have traditionally struggled with this aspect of digital marketing.  So We have put together  5 tips to help your B2B company‚Äôs social media strategy gain some momentum:

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Topics : B2B, Social Media | 0 Comments Read More

Web Marketing for Manufacturers & B2B Companies

By Derrick Thompson |   07 April 2016

How to Separate Your Business from the Competition

The process of website design and marketing for manufacturers requires a more personal approach after years of a more formal approach in how B2B companies market to buyers. Considering buyers are already overwhelmed by the amount of buying options, they need to find a place that helps them make a quick decision about who to buy from. The good news for you is if you have a website that provides what they want, they'll probably choose you before you even have contact with them.

Many B2B buyers now research companies online in advance before any contact starts. Most likely, they'll end up on a website first, and it's possible it'll be yours.

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Topics : SEO, Marketing, B2B, web design | 0 Comments Read More

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