It's never easy to just start a business and assume customers will start flowing in from a simple Google search. While search engine optimization to gain more customers on your website is imperative to get yourself to the top of the page, customers aren't going to care about you unless you give them good reason to visit you. This holds true in the great state of north carolina as the competition is fierce and competitive. In this instance, it means focusing on targeted demographics and finding out what those customers want to see on your site. That is why we have developed some key strategies that will help you gain new north carolina customers from your website.
Doing more targeted marketing gets too much unfortunate neglect because of the time involved. One reason is because many businesses end up starting websites, then get forced into doing targeted marketing afterward when they don't have time.
The above is why you should start early on targeting the right customers and content. Get all of it in mind before you start designing your website. Once you do, you can integrate more targeted content into your design as a form of branding.
Your only challenge now is finding the information you need to make your marketing more of a targeted exercise. You have various ways toward research, plus many options for creating content that attracts the right customers to your site.
Finding Your Targeted Customers
Creating customer personas is one way of finding targeted customers that respond to your site content. If you've never heard of how to do this, it's basically similar to creating a fictional character for a novel. More distinctly, it's creating a targeted persona of a customer most likely to buy from you.
You can find this future customer information by studying conversations on social media or industry message boards. Or, you can tap into existing information you already have on customers. When you find out everything about their likes and dislikes, you form an ideal person to market to, which helps you manage time better on creating more purposeful website content.
What Type of Content Attracts Your Customers?
Once you find out what your targeted demographic is, you'll want to find out what kind of content they'd respond to. You can find this out by putting together a subscription email list. As a basic marketing rule, you can attract people to your website by promising exclusive content there if they sign up for your emails.
Beyond that, doing surveys in your emails asking what they want to see in content helps you hone what you'll create. You may discover surprises in what your prospective customers want in the way of content. Now you need to find ways to integrate it into your web design.
Incorporating Targeted Content into Your Website
There isn't any denying that we're living in a primarily visual culture, so visual content is more than likely what your customers want to see. Yet, they also want information, which means short how-to videos, infographics, or even free e-books. All of these need good entertainment value rather than just giving dry facts.
The above media works well when integrated into a simple web design that gets to the point. Even a simple blog still attracts readers when you can make each posting relevant to a particular problem you know your customers need solved.
When you make your content focused on showing how you'll solve one problem (or more), you'll get found on search engines when using appropriate keywords. This will help you gain new north carolina customers from your website.
Nevertheless, never discount the possibilities of gaining customers in the offline world as much as online.
Holding Workshops, Conferences, or Other Events
Industry conferences are a perfect place to capture customers because you can demonstrate your products there in person. To do double duty, you should promote the event on your website and broadcast it live. With affordable live streaming apps available now, you essentially blur the line between finding customers out in the real world and in the online world.
Contact us here at T&T Creative Group and we'll work with you on finding better targeted ways toward attracting more customers to your website this year. Also, ask us about our free e-book that gives you the best methods to attract more website traffic.