Is it viral yet? Is it viral yet?Read More
Lead Generation Strategy
YES ... is one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers.
When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Whether they are whitepapers, free trials, memberships, sales promotions, or downloads, these irresistible elements can overcome a lead’s typical friction, doubt, or concern.
Why do these elements work? Because they trigger a physiological reaction that makes an offer more valuable. People need to perceive the value of your offer to be greater than what you’re asking for in return. The higher the perception of value, the more irresistible the offer. So how do you create irresistible offers? Glad you asked...Read More
Does your digital marketing generate leads while you sleep?
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. In this guide, we will expose the top 30 techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the past 7 years and have been used by our 8,000+ customers to generate more than 9.8 million leads last year.Read More
App Development Strategy
The driving force behind the Internet of Things (IoT) is how companies can stay relevant to their consumer base. A key element of the Internet of Things is increased connectivity to all customers wherever they are. So, the question arises in every business whether it's the right time to build an app. Typically, this is an app your business wants customers to download to their Smartphones, tablets, or mobile devices. A brilliant app keeps users more connected to your brand.Read More
Stuck Trying to build your own website?
If you are stuck trying to build your own website, don't be too hard on yourself. Building a website that is an asset to your business isn't easy. Even the most basic and plain-looking sites that get no traffic and have no income potential, require the know-how of finding hosting, buying domain names, and of using some sort of website builder or content management system. There is a learning curve to building a profitable website which will take time to master. Along the way, you will have to navigate through many options and decide which are best suited for your circumstances. Developing a checklist for website development is essential.
Here are four important issues you will encounter along the way to building a profitable website:Read More
How to Separate Your Business from the Competition
The process of website design and marketing for manufacturers requires a more personal approach after years of a more formal approach in how B2B companies market to buyers. Considering buyers are already overwhelmed by the amount of buying options, they need to find a place that helps them make a quick decision about who to buy from. The good news for you is if you have a website that provides what they want, they'll probably choose you before you even have contact with them.
Many B2B buyers now research companies online in advance before any contact starts. Most likely, they'll end up on a website first, and it's possible it'll be yours.Read More
Internet Marketing vs Traditional MarketingRead More
Outsource your Internet Marketing
Are you Ready for an Attack?
Brute Force Hacking, a Popular MethodRead More
Consider these branding basics to build your own website
Are you stuck trying to build your own website? You're not alone! A 2014 Altimeter Group study suggests that you know the importance of moving into digital, but have no idea where to start. Of the executives studied, 88 percent say they have begun a digital transformation, but only 25 percent say they have their customer's digital experience mapped out. In other words, they don't know what exactly to do, and how to successfully use the website and other social media to meet their goals.
Where do you start and what website building ideas are out there? Joerg Niessing, Affiliate Professor of Marketing at INSEAD, suggests that before you make the plunge into digital marketing, make sure your brand follows some basic principles.Read More