Derrick Thompson

Thompson is the founder and CEO of T&T Creative Group, an online marketing firm that turns strangers into customers. T&T Creative Group accomplishes this by growing the overall online footprint of each company while maintaining a secure platform.

Recent Posts

The Fundamental Mechanics of Lead Generation Marketing

By Derrick Thompson |   02 June 2020



Does your digital marketing generate leads while you sleep?

Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?

There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. In this guide, we will expose the top 30 techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the past 7 years and have been used by our 8,000+ customers to generate more than 9.8 million leads last year.

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7 Tips to Creating Irresistible Campaign Offers - Lead Generation

By Derrick Thompson |   05 May 2020


Lead Generation Strategy

YES ... is one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers.

When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Whether they are whitepapers, free trials, memberships, sales promotions, or downloads, these irresistible elements can overcome a lead’s typical friction, doubt, or concern.

Why do these elements work? Because they trigger a physiological reaction that makes an offer more valuable. People need to perceive the value of your offer to be greater than what you’re asking for in return. The higher the perception of value, the more irresistible the offer. So how do you create irresistible offers? Glad you asked...

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Top Three Advantages of Using Online Video Marketing Services in Raleigh

By Derrick Thompson |   07 April 2020

Is it viral yet? Is it viral yet?

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Social Media for B2B Companies: 3 Steps to a Successful Stratergy

By Derrick Thompson |   05 November 2019

 B2B Social Media Strategy

We have all seen the explosive growth of Social Media over the last 20 years.  In fact 72% of all internet users actively use social media on a daily basis.  Therefore, saying that social media marketing should be an integral part of any business's marketing strategy is an understatement. Corporations gain tremendous brand awareness and in turn sales growth through leveraging social media. Remember what we the ice bucket challenge did for funding for the ALS association? Exactly. But despite this knowledge and evidence of the influence of social media, B2B companies have traditionally struggled with this aspect of digital marketing.  So We have put together  5 tips to help your B2B company’s social media strategy gain some momentum:

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My Website is down and I found out from a customer!

By Derrick Thompson |   02 July 2019

The importance of website monitoring

A website that goes down or performs poorly, demands quick action. However, unless you are constantly refreshing the website in your browser, you may not be aware of a problem for hours or even days. It is an awful feeling to wake up and think "my website is down".  Unless you know your website is down within minutes of its occurrence, quick action is impossible. Here are five reasons why having a website monitoring system is critical:

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The Scoop on Your Big Question: Does Your Company Need an App?

By Derrick Thompson |   17 May 2016

App Development Strategy

The driving force behind the Internet of Things (IoT) is how companies can stay relevant to their consumer base. A key element of the Internet of Things is increased connectivity to all customers wherever they are. So, the question arises in every business whether it's the right time to build an app. Typically, this is an app your business wants customers to download to their Smartphones, tablets, or mobile devices. A brilliant app keeps users more connected to your brand.

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Key Considerations for your Website Development Checklist

By Derrick Thompson |   21 April 2016

Stuck Trying to build your own website?

If you are stuck trying to build your own website, don't be too hard on yourself. Building a website that is an asset to your business isn't easy. Even the most basic and plain-looking sites that get no traffic and have no income potential, require the know-how of finding hosting, buying domain names, and of using some sort of website builder or content management system. There is a learning curve to building a profitable website which will take time to master. Along the way, you will have to navigate through many options and decide which are best suited for your circumstances.  Developing a checklist for website development is essential.

Here are four important issues you will encounter along the way to building a profitable website:

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Web Marketing for Manufacturers & B2B Companies

By Derrick Thompson |   07 April 2016

How to Separate Your Business from the Competition

The process of website design and marketing for manufacturers requires a more personal approach after years of a more formal approach in how B2B companies market to buyers. Considering buyers are already overwhelmed by the amount of buying options, they need to find a place that helps them make a quick decision about who to buy from. The good news for you is if you have a website that provides what they want, they'll probably choose you before you even have contact with them.

Many B2B buyers now research companies online in advance before any contact starts. Most likely, they'll end up on a website first, and it's possible it'll be yours.

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Topics : SEO, Marketing, B2B, web design | 0 Comments Read More

3 Proven Reasons to choose Online Marketing Solutions over Traditional

By Derrick Thompson |   16 March 2016

Internet Marketing vs Traditional Marketing

While large corporations have increasingly decided to invest their marketing budget in digital alternatives, the question of online marketing solutions vs. traditional marketing is still unanswered for many businesses. Going with what has always worked, along with a fear of the unknown, drives small business owners everywhere toward flier, direct mail, and print campaigns that are often more hassle than they're worth - especially when you consider these 3 unbeatable reasons to choose internet marketing over your current traditional marketing efforts.

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Can't Find Time to Market your Business?  Here are your Alternatives

By Derrick Thompson |   08 January 2016

Outsource your Internet Marketing

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Topics : web security, website monitoring | 0 Comments Read More

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