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Key Considerations for your Website Development Checklist

By Derrick Thompson |   21 April 2016

Stuck Trying to build your own website?

If you are stuck trying to build your own website, don't be too hard on yourself. Building a website that is an asset to your business isn't easy. Even the most basic and plain-looking sites that get no traffic and have no income potential, require the know-how of finding hosting, buying domain names, and of using some sort of website builder or content management system. There is a learning curve to building a profitable website which will take time to master. Along the way, you will have to navigate through many options and decide which are best suited for your circumstances.  Developing a checklist for website development is essential.

Here are four important issues you will encounter along the way to building a profitable website:

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Topics : Marketing, web design, Build Your Own Website | 0 Comments Read More

Web Marketing for Manufacturers & B2B Companies

By Derrick Thompson |   07 April 2016

How to Separate Your Business from the Competition

The process of website design and marketing for manufacturers requires a more personal approach after years of a more formal approach in how B2B companies market to buyers. Considering buyers are already overwhelmed by the amount of buying options, they need to find a place that helps them make a quick decision about who to buy from. The good news for you is if you have a website that provides what they want, they'll probably choose you before you even have contact with them.

Many B2B buyers now research companies online in advance before any contact starts. Most likely, they'll end up on a website first, and it's possible it'll be yours.

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Topics : SEO, Marketing, B2B, web design | 0 Comments Read More

3 Proven Reasons to choose Online Marketing Solutions over Traditional

By Derrick Thompson |   16 March 2016

Internet Marketing vs Traditional Marketing

While large corporations have increasingly decided to invest their marketing budget in digital alternatives, the question of online marketing solutions vs. traditional marketing is still unanswered for many businesses. Going with what has always worked, along with a fear of the unknown, drives small business owners everywhere toward flier, direct mail, and print campaigns that are often more hassle than they're worth - especially when you consider these 3 unbeatable reasons to choose internet marketing over your current traditional marketing efforts.

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Stuck Building Your Own Website? Try these Website Building Ideas

By Derrick Thompson |   08 December 2015

Consider these branding basics to build your own website

Are you stuck trying to build your own website?  You're not alone! A 2014 Altimeter Group study suggests that you know the importance of moving into digital, but have no idea where to start. Of the executives studied, 88 percent say they have begun a digital transformation, but only 25 percent say they have their customer's digital experience mapped out. In other words, they don't know what exactly to do, and how to successfully use the website and other social media to meet their goals.

Where do you start and what website building ideas are out there? Joerg Niessing, Affiliate Professor of Marketing at INSEAD, suggests that before you make the plunge into digital marketing, make sure your brand follows some basic principles. 

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Topics : Marketing, web design, Build Your Own Website | 0 Comments Read More

Keys to Growing your Small Business featuring Website Maintenance

By Derrick Thompson |   20 November 2015

A Simple Website or Small Website will NOT help your Business!

Far too often businesses have the impression that a simple or small website will benefit them in a major way. They view websites as a means for customers or leads to get in touch. They don't see their website as an actual source for these leads. Rather, they believe the only visitors that will use their website are current customers or prospects that are already familiar with their brand and are simply using their website as a way to find their phone number, email or other contact details. This type of mentality does very little for a business. A simple website doesn't take advantage of digital marketing or the many possibilities that the internet presents for today's small businesses.

Your website should never be a billboard or brochure

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Topics : SEO, Marketing, web design, website maintenance | 0 Comments Read More

Website Maintenance is key to Growing Your Business

By Derrick Thompson |   13 November 2015

Your Website is a Reflection of Your Business

Why do you have a website?  Did you set it up just because everyone else was doing so?  Or do you really intend to make it work for you?  Your website can fulfill a number of purposes, from increasing sales to reputation management.  What you need to do is figure out what your company needs and then set up a website maintenance plan that will fulfill those needs.

And a company is like a human being—it’s constantly growing and changing.  So its needs are changing as well.  This makes it important for you to keep updating your website, so that it’s fulfilling your company’s needs.  Keep in mind that your website is like your yard; it needs maintenance.  Here are three reasons why you need to keep updating your website:

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Topics : SEO, Marketing, web design, website maintenance | 0 Comments Read More

Key Strategies to Gain Website Visitors and Sales

By Derrick Thompson |   05 November 2015

Increase Sales by Revamping Your Website

Small business owners have a lot to do every day. To the largest extent possible, you rely on tools, staff and systems to streamline your processes and ease up the simple tasks so you can better handle the difficult ones. Using digital tools to create business opportunities will free your talent to focus on maintaining high-quality product and services. A high-quality website is the first tool to implement, and technology offers lessons and guidance on how to optimize it to increase your corporate productivity.  

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Three Reasons to Set Marketing Goals Now for More Sales in 2016

By Derrick Thompson |   04 November 2015

You can't wait until the new year to have a good year!

Can you believe it? Only a few more weeks until Christmas. And that's important not just because you should probably begin to think about presents for your loved ones, but also because it matters to your marketing. In fact, believe it or not, you must set marketing goals now for more sales in 2016.  Think that's too early? Consider these three reasons it isn't.

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Trying to Build your own Website? Hire a Professional Website Company

By Derrick Thompson |   20 October 2015

Stuck trying to build your own website?

In the age of Weebly, WIX and Squarespace, building a website can seem so easy. You simply plug some text into existing templates, change some code, and voila - your very own internet presence!

Of course, reality isn't so simple. More often than not, we encounter clients who have tried this very approach, only to realize that the process isn't as easy as it seems. The good news: if you're stuck trying to build your own website, you don't have to despair! Here are 3 reasons it makes sense for you to hire a professional instead.

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How to Gain New North Carolina Customers from your Website

By Derrick Thompson |   14 October 2015

It's never easy to just start a business and assume customers will start flowing in from a simple Google search. While search engine optimization to gain more customers on your website is imperative to get yourself to the top of the page, customers aren't going to care about you unless you give them good reason to visit you. This holds true in the great state of north carolina as the competition is fierce and competitive.  In this instance, it means focusing on targeted demographics and finding out what those customers want to see on your site.  That is why we have developed some key strategies that will help you gain new north carolina customers from your website.

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Topics : Local Marketing, Marketing | 0 Comments Read More

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