The internet should be your #1 method to raise awareness and money
A website is a fantastic thing. It allows you to share information with others, be creative and can even help a non profit obtain money and volunteers. However, if people are not visiting your non profit website, all of these amazing benefits will be lost. For this reason, it is always important to work on ways to increase the amount of traffic that visits your non profit website.
Learning how to get more website traffic is something that many find difficult. However, with a few simple steps, you will find that increasing the number of visitors that you have on your website is actually much easier than you think. Here are some things that you should do to increase your numbers.
This is the most important thing to remember. Your visitors are looking for valuable and entertaining information that they cannot receive elsewhere. You can provide this to them by creating really amazing content for your site. The idea is that your content should be valuable enough that the visitor will want to travel to other pages throughout your website. What separates you from the other non profits? Especially those non profits that are in your same geographical area.
Another important factor that you will need to consider is the idea that you need to constantly update and maintain your website. Creating a blog is one of the best ways to do this, but don't let the other pages of your site go unattended for very long. Spend some time each week creating fresh content for your site. If possible, release one piece of new content daily. This will help you to increase your traffic as well as the standing that you have on search engines. If you are active and doing great work, you can simply update your website with all of that great information.
Focus on Long Tail Keywords
Keywords have been an important part of website content for quite some time now. However, now many designers are finding great value in what is known as long tail keywords. These items are actually phrases of three to five words and are used to help refine search results. They are intended for visitors who are looking for something specific. This is something that you can use to your advantage, especially when you are first starting out. It allows you to focus on a very specific set of your target market so that you can build your credibility quickly.
Use your website to RUN your Non Profit
One way to help increase the credibility of your website within the search rankings is to send those associated with your organization to your website for everything. Have your volunteers signup there, setup all regisistrations online and place as many pitures and videos on your site as possible. Many sites now offer tips and newsletters when a visitor enters their email address into their system.
Join a Forum
If you are truly looking to become the voice within your industry, it is important to go to where your potential traffic is located. In many instances, you will be able to accomplish this when you join a forum related to your industry or the target you are helping. By posting in this forum, answering questions and providing valuable information, the people in the forum will be more inclined to visit your website.
By implementing these items into the design of your non profit website, you will naturally begin to see your traffic increase. The important thing to remember is that you will need to be patient for this to work. Sometimes it can take some time before you begin to see your traffic increase, but with a little hard work it is a definite part of the process.
Be sure to contact us to learn more about how you can increase the traffic to your website.