Why do you have a website? Did you set it up just because everyone else was doing so? Or do you really intend to make it work for you? Your website can fulfill a number of purposes, from increasing sales to reputation management. What you need to do is figure out what your company needs and then set up a website maintenance plan that will fulfill those needs.
And a company is like a human being—it’s constantly growing and changing. So its needs are changing as well. This makes it important for you to keep updating your website, so that it’s fulfilling your company’s needs. Keep in mind that your website is like your yard; it needs maintenance. Here are three reasons why you need to keep updating your website:
As mentioned above, your company is always changing. So the products you make might be changing too. And the services you provide might be developing as time goes along. Isn’t it important to let your customers know about the new and improved things you might be providing? If you’ve made some great changes to your product and added features that it never used to have, why not brag about it a little?
Make sure that your website contains all this information; this will keep your customers coming back for more. Plus, it’s always nice for customers to see that you’re making changes and keeping up with the times. People like to buy things from companies that seem up-to-date rather than those which are stuck in a different decade.
People can change in two ways. Either the people working at your company may change. Or the people buying your product might change.
When you have new, interesting people working at your company, you might want to let your customers know about this. It’s possible that new people are going to bring innovations with them, so it’s a good idea to update your website to reflect their names, titles and ideas.
On the other hand, you might also find that your product, which used to appeal to a certain demographic, is also becoming popular with another one. Often, products which are only used by one age group start gaining traction with other age groups too. So it’s a good idea to have your website reflect this. Make sure that it’s geared towards all the groups that will use your product rather than just one. And keep changing it as your market changes.
The Internet Changes
It’s not just changes within your company or your market which necessitate a change in your website. Keep in mind that the internet is also changing all the time. Different types of website design are becoming popular while older types of design are going out of fashion. Search engines are also changing and becoming smarter.
At one point of time, search engines would just search for the number of times that you used a certain keyword in your content. And the websites which used that keyword the most would show up first when you did a search. This led to a lot of “keyword stuffing” in websites. Nowadays, however, search engines are emphasizing a more natural type of writing in which keywords are used normally. They’re looking for quality content rather than just the repetition of keywords.
It’s a good idea to stay on top of changes like this so that they can be reflected in your website. Plus, the more quality content you add to your website, the greater your chances of being recognized as a leader in your field, by search engines as well as your audience.