--- title: "Community Involvement and Brand Awareness:  How are they connected?" description: Community involvement is imperative to any company's marketing strategy. Consumers expect businesses to be socially responsible and we show you the benefits. image: https://info.ttcreativegroup.com/hubfs/community-words.jpg --- 2 min read # Community Involvement and Brand Awareness:  How are they connected? [![Picture of Michael Sims](https://info.ttcreativegroup.com/hs-fs/hubfs/sims_profile2.jpg?width=30&name=sims_profile2.jpg) Michael Sims ](https://info.ttcreativegroup.com/blog/author/michael-sims) Dec 2, 2019 1:04:00 PM ![Featured Image](https://info.ttcreativegroup.com/hubfs/community-words.jpg)   ![T&T Creative Group Raleigh Community Outreach ](https://info.ttcreativegroup.com/hs-fs/hubfs/community-words.jpg?width=795&name=community-words.jpg "T&T Creative Group Raleigh Community Outreach ") “Creating a strong business and building a better world are not conflicting goals- they are both essential ingredients for long-term success” --William Clay Ford Jr. Executive Chairman, Ford Motor Company These words spoken by William Clay Ford ring truer than they ever have before.  Long gone is the time where a businesses only goal and responsibility was to their shareholders and bottom line of their business.   Consumers today expect businesses they patron to not only deliver the best product or service, but they also expect these businesses to be active in the communities in which they serve and accept their responsibility and roles to create positive initiatives in the social landscape.   **Benefits of Community Involvement** **#1 Customer Perception** Customers seek companies they trust and recognize. A company involved in community and citizenship engagement is key for positive image.  Being engaged outside of the office within your communities establishes that personal connection with your consumers and potential future consumers.   With the emergence of social media one personal connection with a customer can potentially open up the door to dozens of others.  Involvement in the community and alignment of your company’s mission, vision and values to a social platform that makes a positive change in your communities and beyond makes a statement and impact to consumer perception. **#2 Employee Engagement and Retention** Studies show 61% of job seekers put a company’s social responsibility and community involvement as one of the most important factors in choosing a company for which to work. This aligns with the fact employee engagement and retention increases when a company engages in corporate citizenship.   Employees are seeking companies that will allow them to utilize their skills not only in the workplace, but their abilities and commitment to helping the communities and causes they wish to impact in positive measures.  Companies recognizing their employees’ efforts for outside citizenship engagement will see a more positive posture in the workplace. Keeping morale and engagement high in order to keep employee turnover low is imperative.   **#3 Improvement of the Community Itself** Being involved and contributing to the uplifting of a community is a great way to ensure success.  A strong community seeing the positive benefits of companies’ citizenship engagement initiatives brings a loyal and supportive customer base and increases economic growth within these communities and eventually will spread to a wider base locally, nationally and beyond.   This may include investing time and money into programs aligning with your companies mission, vision and values that in turn promote the long-term influence in our communities and world.     [![New Call-to-action](https://no-cache.hubspot.com/cta/default/337821/70281fcf-9edc-4cf7-8742-2a0f05a1d7c4.png)](https://cta-redirect.hubspot.com/cta/redirect/337821/70281fcf-9edc-4cf7-8742-2a0f05a1d7c4)     **About T&T Creative Group** T&T Creative Group is dedicated to building innovative initiatives that impact local communities to create more employment opportunities, individual training platforms and better resources for charitable causes, while enhancing the brand of local corporations through their professional offerings of Digital Media, Corporate Development, Marketing Education, and Community Engagement.     - [Tweet](https://twitter.com/share) ![tandt-logo-web-new-1](https://info.ttcreativegroup.com/hs-fs/hubfs/tandt-logo-web-new-1.png?width=500&name=tandt-logo-web-new-1.png)   ### Posts by Tag - [App Development (1)](https://info.ttcreativegroup.com/blog/topic/app-development) - [B2B (2)](https://info.ttcreativegroup.com/blog/topic/b2b) - [Build Your Own Website (2)](https://info.ttcreativegroup.com/blog/topic/build-your-own-website) - [Lead Generation (2)](https://info.ttcreativegroup.com/blog/topic/lead-generation) - [Local Marketing (3)](https://info.ttcreativegroup.com/blog/topic/local-marketing) - [Marketing (11)](https://info.ttcreativegroup.com/blog/topic/marketing) - [network security (1)](https://info.ttcreativegroup.com/blog/topic/network-security) - [Non Profit Organizations (1)](https://info.ttcreativegroup.com/blog/topic/non-profit-organizations) - [sales (1)](https://info.ttcreativegroup.com/blog/topic/sales) - [SEO (8)](https://info.ttcreativegroup.com/blog/topic/seo) - [Social Media (1)](https://info.ttcreativegroup.com/blog/topic/social-media) - [Video Marketing (1)](https://info.ttcreativegroup.com/blog/topic/video-marketing) - [web design (9)](https://info.ttcreativegroup.com/blog/topic/web-design) - [web security (5)](https://info.ttcreativegroup.com/blog/topic/web-security) - [website maintenance (2)](https://info.ttcreativegroup.com/blog/topic/website-maintenance) - [website monitoring (3)](https://info.ttcreativegroup.com/blog/topic/website-monitoring) [See More](https://info.ttcreativegroup.com/blog/community-involvement-and-brand-awareness-how-are-they-connected#) 3 min read #### [The Fundamental Mechanics of Lead Generation Marketing](https://info.ttcreativegroup.com/blog/mechanics-of-lead-generation-marketing) ![Picture of Derrick Thompson](https://info.ttcreativegroup.com/hs-fs/hubfs/derrick_ttcreative_picture.jpg?width=30&name=derrick_ttcreative_picture.jpg) [Derrick Thompson](https://info.ttcreativegroup.com/blog/author/derrick-thompson) [Lead Generation](https://info.ttcreativegroup.com/blog/topic/lead-generation) [Read More](https://info.ttcreativegroup.com/blog/mechanics-of-lead-generation-marketing) 3 min read #### [7 Tips to Creating Irresistible Campaign Offers - Lead Generation](https://info.ttcreativegroup.com/blog/lead-generation-7-tips-to-creating-irresistible-campaign-offers) ![Picture of Derrick Thompson](https://info.ttcreativegroup.com/hs-fs/hubfs/derrick_ttcreative_picture.jpg?width=30&name=derrick_ttcreative_picture.jpg) [Derrick Thompson](https://info.ttcreativegroup.com/blog/author/derrick-thompson) [Lead Generation](https://info.ttcreativegroup.com/blog/topic/lead-generation) [Read More](https://info.ttcreativegroup.com/blog/lead-generation-7-tips-to-creating-irresistible-campaign-offers) 1 min read #### [Top Three Advantages of Using Online Video Marketing Services in Raleigh](https://info.ttcreativegroup.com/blog/top-three-advantages-of-using-online-video-marketing-services-in-raleigh) ![Picture of Derrick Thompson](https://info.ttcreativegroup.com/hs-fs/hubfs/derrick_ttcreative_picture.jpg?width=30&name=derrick_ttcreative_picture.jpg) [Derrick Thompson](https://info.ttcreativegroup.com/blog/author/derrick-thompson) [Video Marketing](https://info.ttcreativegroup.com/blog/topic/video-marketing) [Read More](https://info.ttcreativegroup.com/blog/top-three-advantages-of-using-online-video-marketing-services-in-raleigh)