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The Scoop on Your Big Question: Does Your Company Need an App?

By Derrick Thompson |   17 May 2016

App Development Strategy

The driving force behind the Internet of Things (IoT) is how companies can stay relevant to their consumer base. A key element of the Internet of Things is increased connectivity to all customers wherever they are. So, the question arises in every business whether it's the right time to build an app. Typically, this is an app your business wants customers to download to their Smartphones, tablets, or mobile devices. A brilliant app keeps users more connected to your brand.

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Key Considerations for your Website Development Checklist

By Derrick Thompson |   21 April 2016

Stuck Trying to build your own website?

If you are stuck trying to build your own website, don't be too hard on yourself. Building a website that is an asset to your business isn't easy. Even the most basic and plain-looking sites that get no traffic and have no income potential, require the know-how of finding hosting, buying domain names, and of using some sort of website builder or content management system. There is a learning curve to building a profitable website which will take time to master. Along the way, you will have to navigate through many options and decide which are best suited for your circumstances.  Developing a checklist for website development is essential.

Here are four important issues you will encounter along the way to building a profitable website:

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Topics : Marketing, web design, Build Your Own Website | 0 Comments Read More

Web Marketing for Manufacturers & B2B Companies

By Derrick Thompson |   07 April 2016

How to Separate Your Business from the Competition

The process of website design and marketing for manufacturers requires a more personal approach after years of a more formal approach in how B2B companies market to buyers. Considering buyers are already overwhelmed by the amount of buying options, they need to find a place that helps them make a quick decision about who to buy from. The good news for you is if you have a website that provides what they want, they'll probably choose you before you even have contact with them.

Many B2B buyers now research companies online in advance before any contact starts. Most likely, they'll end up on a website first, and it's possible it'll be yours.

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Topics : SEO, Marketing, B2B, web design | 0 Comments Read More

3 Proven Reasons to choose Online Marketing Solutions over Traditional

By Derrick Thompson |   16 March 2016

Internet Marketing vs Traditional Marketing

While large corporations have increasingly decided to invest their marketing budget in digital alternatives, the question of online marketing solutions vs. traditional marketing is still unanswered for many businesses. Going with what has always worked, along with a fear of the unknown, drives small business owners everywhere toward flier, direct mail, and print campaigns that are often more hassle than they're worth - especially when you consider these 3 unbeatable reasons to choose internet marketing over your current traditional marketing efforts.

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Are you Charging the Right Amount for your Products or Services?

By Michael Sims |   05 February 2016

The Answer Lies within your Profit and Margin

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Can't Find Time to Market your Business?  Here are your Alternatives

By Derrick Thompson |   08 January 2016

Outsource your Internet Marketing

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Why it is Important to Protect your Website Content from Hackers

By Derrick Thompson |   28 December 2015

Are you Ready for an Attack?

Stories about large corporate websites and even government websites getting hacked appear in the news media with alarming regularity these days. However, in terms of numbers, this is just the tip of the iceberg. What you never hear about are the tens of thousands of less noteworthy websites getting hacked every day. The business owners of these websites also suffer damage and financial loss but don't get the news media attention because their low profile doesn't merit the attention.

Brute Force Hacking, a Popular Method

If you own a small business website that's been online for several months, and especially if you use one of the more popular content management systems such as WordPress, Drupal, or Joomla, the odds are good that hacking attempts have already been made on your site. Unless you are looking specifically for evidence of these attempts, you will get no indication that your site is under siege.

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Stuck Building Your Own Website? Try these Website Building Ideas

By Derrick Thompson |   08 December 2015

Consider these branding basics to build your own website

Are you stuck trying to build your own website?  You're not alone! A 2014 Altimeter Group study suggests that you know the importance of moving into digital, but have no idea where to start. Of the executives studied, 88 percent say they have begun a digital transformation, but only 25 percent say they have their customer's digital experience mapped out. In other words, they don't know what exactly to do, and how to successfully use the website and other social media to meet their goals.

Where do you start and what website building ideas are out there? Joerg Niessing, Affiliate Professor of Marketing at INSEAD, suggests that before you make the plunge into digital marketing, make sure your brand follows some basic principles. 

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Keys to Growing your Small Business featuring Website Maintenance

By Derrick Thompson |   20 November 2015

A Simple Website or Small Website will NOT help your Business!

Far too often businesses have the impression that a simple or small website will benefit them in a major way. They view websites as a means for customers or leads to get in touch. They don't see their website as an actual source for these leads. Rather, they believe the only visitors that will use their website are current customers or prospects that are already familiar with their brand and are simply using their website as a way to find their phone number, email or other contact details. This type of mentality does very little for a business. A simple website doesn't take advantage of digital marketing or the many possibilities that the internet presents for today's small businesses.

Your website should never be a billboard or brochure

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Topics : SEO, Marketing, web design, website maintenance | 0 Comments Read More

Website Maintenance is key to Growing Your Business

By Derrick Thompson |   13 November 2015

Your Website is a Reflection of Your Business

Why do you have a website?  Did you set it up just because everyone else was doing so?  Or do you really intend to make it work for you?  Your website can fulfill a number of purposes, from increasing sales to reputation management.  What you need to do is figure out what your company needs and then set up a website maintenance plan that will fulfill those needs.

And a company is like a human being—it’s constantly growing and changing.  So its needs are changing as well.  This makes it important for you to keep updating your website, so that it’s fulfilling your company’s needs.  Keep in mind that your website is like your yard; it needs maintenance.  Here are three reasons why you need to keep updating your website:

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Topics : SEO, Marketing, web design, website maintenance | 0 Comments Read More

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